Every player need not necessarily have the same kind of poker strategy for playing.  Strategies can be anything that does not break poker rules and the way in which poker should be played.  Some of the poker strategy that gets staged would be:-

• Folding weak hands regardless of how much money has been invested in the pot is one kind of poker strategy employed by most beginning players.  This kind of approach minimizes the amount of stakes you may loose with playing any further. Such is the approach of many tight players.
• Betting more despite holding weak hands is another kind of poker strategy and that can also be addressed to as bluffing.  We would have come across many players that make the player with even best hands to fold in fear by the way they react. They tend to fake a good hand with such superiority like betting very high stakes, laughing aloud, getting up and walking round the table and many mock moves that impersonate a person with a good hand.  Phil Helmuth is one such example. As a thumb rule they do not always win with such buffing, but some of their poker strategy brings out terrible results.
• Poker strategy is not really meant for the pro.  It is of course meant for the person with just little experience.  Similarly, bluffing is not just something that should be practiced by a pro, a beginner or an advanced player can both do it, provided it is played right without being caught.

The best of hands can loose despite many great moves and calculative approaches.  This can be in part due to luck.  Luck is a short term ideology and poker strategy that is based on luck may win a lot of times, but optimized winning will be only based on that which will be based on the mathematical part of the game that helps you arrive at winning chances and the probabilities of losing   Get in to the home work of examining poker strategy puzzles in pieces and finally working out the big picture correctly.